My career has focused on the power of positioning to differentiate, inspire and grow business. Ellie is the CEO and co-founder of ZOOM Marketing, Silicon Valley’s first and longest-lasting positioning agency. ZOOM’s methodology merges art and science to deliver positioning that's proven to resonate with your target market and align marketing, sales and engineering teams behind a consistent, unique story. Ellie has served as a judge for Ernst & Young’s Entrepreneur of the Year program and a board member for EPATT, the model community program that combines tennis and tutoring for underprivileged kids. Ellie is an animal rights advocate with a personal mission to inspire everyone to live in reciprocity, not superiority, with animals and our planet. She founded the Humane Planet speaker series with Palo Alto Humane Society and the Sweet Farm to rethink the way we innovate around food, animals and climate.