Roger Dooley is a speaker and author who covers science-based business strategies. He builds on behavioral science, AI, and neuromarketing to create practical business solutions.Dooley’s books include Friction (Top 3 Management Book, strategy+business) and global bestseller Brainfluence (now in 11 languages). He is a Top 50 Global Influencer on Customer Loyalty and has been a neuromarketing authority for two decades. He hosts the Brainfluence show and a YouTube channel.Dooley co-founded College Confidential, a digital business acquired by the Daily Mail Group. Earlier, he co-founded a successful catalog firm and directed strategy for a Fortune 1000 company. Learn more at rogerdooley.com.