Jamie Gutfreund covers the business of the creator economy. As a CMO and senior executive for leading brands and agencies, Microsoft, Hasbro, Creative Artists Agency and WPP, she has hands-on experience translating the complexities of creator marketing for decision makers. Through Jamie’s insights, including Forbes articles, “Thinking Like a Creator Can Help Brands Build Trust” and “It’s Prime Time for the Creator Economy,” and her original research with The Harris Poll, “The Creator Rosetta Stone,” Jamie provides practical guidance to inspire new approaches and award winning work. At the global creator agency Whalar, Jamie helped brands like Nike, Adobe, and P&G transform their creator strategies, making Whalar one of Fast Company’s Most Innovative Companies. Recognized as one of Forbes’ Most Entrepreneurial CMOs, Jamie founded Creator Vision to help brands maximize their creator investments. Follow Jamie to understand creator marketing best practices, partnerships, and processes.