Rick Berger is CEO at Rootstock Software, where he leads the company vision and strategy. With over 25 years of experience in technology and software, he has helped numerous enterprise software companies scale for growth and navigate the Salesforce ecosystem. Prior to Rootstock, Rick served as President of NewStore, a unified commerce platform helping brands manage their retail operations. At NewStore, he fostered high-performance teams, driving strong annual recurring revenue growth. During his tenure, he advanced the company’s partnership with Salesforce, helping to launch an omnichannel solution that integrated Salesforce capabilities into physical retail environments. Rick also spent several years as the Global Vice President of Sales at Infor’s Retail Business Unit and as the VP of Sales in Oracle Retail’s Business Unit. He earned his B.A. in Business Management / Finance from Brigham Young University and received an M.B.A from Duke University’s Fuqua School of Business.