Tracey Follows is a globally recognised futurist working in the field of personal identity and AI. Ranked in The World’s Top 30 Futurists, she focuses on personal identity, agency, and sovereignty in the age of AI, notably in “AI Generated Characters Are Here, They’re Just Not Evenly Distributed” and "Evolving Leadership In The Age of AI: 5 Takeaways for 2035". She is the author of "The Future of You: Can Your Identity Survive 21st-Century Technology?” and has built a philosophy and practice at the frontier of identity and AI, called Me:chine. She is Visiting Professor of Digital Futures & Identity at Staffordshire University in the UK. She is a co-presenter and resident futurist on BBC Radio 4’s show, Dough.