Natalie Nathanson is a tech sector entrepreneur with a passion for innovation, technology and the entrepreneurial spirit. With nearly 20 years of marketing, strategy and sales enablement experience, she has worked extensively with startups, small and mid-sized firms across the B2B tech sector to drive towards company growth objectives. Natalie has expertise across a variety of marketing & sales disciplines including go-to-market planning, branding, messaging & positioning, demand generation, digital marketing, sales enablement, product marketing, channel marketing and inbound marketing and sales. In 2012, she founded Magnetude Consulting, a B2B marketing firm that works with entrepreneurial firms who want to grow more rapidly and compete more effectively. Magnetude helps clients market the right way in today’s increasingly complex environment by providing fractional marketing department services with full-service capabilities spanning marketing strategy, digital marketing, demand generation, channel & sales enablement, content development and brand visibility. Natalie speaks at industry events on a range of marketing topics and has advised numerous startups on go-to-market and marketing strategies and plans as a mentor and pro-bono advisor, in addition to the realm of her marketing firm. Prior to founding Magnetude, Natalie managed a global marketing team at Forrester Research where she built and led programs around sales enablement, sales & marketing alignment, demand generation and product marketing. Natalie has also held a few other marketing positions at B2B tech startups.