Natalia Kuklova is a Data & AI Strategy Executive and Forbes Technology Council member turning Data and AI into everyday advantage. With over 17 years of experience in data science, finance, and machine learning, she specializes in predictive analytics, behavioral modeling, and applied AI to enhance customer experience, optimize risk management, and drive business growth. A strategic leader with three master’s degrees and a Financial Risk Manager (FRM) certification, Natalia is known for transforming complex data into actionable insights that drive measurable impact. Her work in ethical AI implementation and data-driven decision-making has positioned her as a trusted voice in the technology and analytics space. She is also the creator of the Amusing Data Series, where she uncovers surprising insights from public datasets using traditional data tools. Passionate about mentorship and diversity in STEM, she actively supports women and underrepresented groups in tech. When she’s not advancing the dialogue on AI and analytics, Natalia enjoys winter driving adventures, global travel with her family, and playing the accordion — a unique blend of music and mathematics that mirrors her approach to data science.