Zoe Lu is the General Manager and EVP of Helium 10, where she’s spent over five years leading product and now the broader organization through rapid growth in an ever-evolving commerce and tech landscape. A serial entrepreneur, she runs multiple side businesses spanning real estate and e-commerce. She’s passionate about building high-performing teams, empowering people, and leading with clarity and conviction. A routine-loving mom of two girls and devoted wife, Zoe balances executive leadership with a deep commitment to family and personal growth.