Janita is a marketing executive and founder of OPIIA, an award-winning agency that partners with leading brands across North America to deliver innovative strategies and transformative results. With expertise in brand strategy, creative leadership, and scaling businesses in competitive markets, she is known for elevating organizations with bold, forward-thinking campaigns that resonate and inspire. As an alum of Stanford University’s Executive Program (ECMO), Janita combines global insights with deep expertise in consumer behavior to help brands navigate complex challenges and seize new opportunities. Her thought leadership has been featured on platforms such as CTV News and CityTV, and she has been invited to share her perspectives at institutions including Toronto Metropolitan University and General Assembly. Janita’s work focuses on advancing executive marketing leadership and strategy, empowering women in leadership and financial independence, and exploring the intersection of neuroscience and marketing to deepen human connection. Through her contributions to Forbes and beyond, she challenges traditional narratives, drives innovation, and inspires meaningful change in the marketing landscape.