Ken Sterling is an attorney and talent agent, based in Century City and Santa Barbara. He serves as Head of Artists and Business Affairs at BigSpeak and is a Principal at Sterling Media Law. He advocates for artists, creators, and influencers for stages and media platforms. Ken is also a professor at USC Annenberg, an author and keynote speaker. Ken’s background includes working with KPMG as a technology and management consultant, co-founding a technology company (cloud computing), co-founding a bank, co-founding an international, vertically integrated manufacturing company and working as Executive Vice President at a boutique asset management firm charged with operating real estate and hospitality assets. Ken most recently was responsible for managing a team and real estate portfolio exceeding $300 million. Ken holds an LLM from USC Gould School of Law, a Ph.D. in Organizational Leadership from the University of California, an M.B.A. from Babson College and he earned his B.A. in Communication and Applied Psychology from the University of California. He was a researcher at the University of Southern California, focusing on Influencers, Media and Cyber Law. Ken is a columnist for Forbes, Inc and other notable business publications. His new book, "What's the Deal?!" is in progress and will be available in 2025.