Heather Yerrid is the founder of Selfcessful™, a national coaching practice rooted in the philosophy that unshakable self-certainty is the cornerstone of meaningful success. She equips leaders with tools to think clearly, lead decisively, and drive sustainable performance by blending leadership development with emotional intelligence. Heather's coaching approach emphasizes the critical intersection of mindset, EQ, and strategy, helping leaders not only grow revenue but also cultivate the behaviors needed to sustain that growth. Drawing on her expertise in strategic operations, adult learning, and positive psychology, she coaches and trains leaders to align strategy, talent, and problem-solving. Ultimately building cultures that scale both profit and people. An ICF‑credentialed coach and certified practitioner of Applied Positive Psychology, Heather brings 15 years of experience across broadcasting, human capital, ed-tech, and executive leadership both as an executive and a coaching consultant. She has successfully led and unified multigenerational teams, restructured organizations, and guided startups and high-growth companies through pivotal transitions. Her work centers on helping leaders create frameworks to access and direct their thinking enabling them to navigate change, lead growth, and drive performance on demand.