I started my career in telecommunications more than 10 years ago with a resilient belief that new technologies can change the world for the better. I discovered my professional interest and challenge in creating hi-tech products that make our everyday lives more comfortable, effective, and less costly. That’s how we, together with my business partner, founded and now are leading our top priority project Yesim. I see an immense opportunity and value in the eSIM technology and its benefits for people as well as businesses. My strong entrepreneurship skills are obvious in negotiations, strategic planning, sales management, and channel sales. I got my MBA in Economics from Riga International School of Economics and Business Administration, but for me, learning is a life-long process, so I am learning from my business partners, colleagues, friends, and customers.