This is where I get to write about what I think you'll think is important about me. So, I’ll start with what you need to know: I’ve been creating stuff for the internet since about 1998. I’ve spent the better part of the past decade specializing in the digital layer, connecting brands with people and vice versa. I lead a team that designs and implements communication strategies and engagement plans for clients. At the intersection of technology and culture, it's my responsibility to pull my clients' brand persona and business strategy through the social web, into the news, and onto the pages of popular media in such a way that their customers can relate to that brand, that product or that service. I've been a public relations executive and I've led social media strategies for almost two decades. I've led the development, management and execution of PR and social media programs for clients in a wide array of industries - from powersports to homegoods. From implementing influencer programs to spearheading social media efforts, I take practices and apply them to ongoing brand communication strategy. I am the President of PRSA Southeastern Wisconsin Chapter and a champion for the communications professions.