Having spent the better part of his career helping companies apply a positive impact to their branding through UX Design. Goran has given a unique style and tonality to numerous corporate identities, household names, and notable brands through his sought-after design skills. In 1999, Goran founded ArtVersion, a full-service, graphic and interactive design agency. Throughout its history, ArtVersion has provided valuable web design, UI/UX, multimedia, corporate identity, and marketing services to countless clients, including Fortune 500 companies. As a pioneering member of the UX Design discipline, Goran’s comments and insights are regularly published in newspapers, magazines, and local and national print publications. These include well-known papers such as the Chicago Tribune, Chicago Magazine, Fast Company, Forbes, Entrepreneur Magazine, Crain’s Chicago Business and Ad Age.