Kian Bakhtiari is Founder of The People, a Gen-Z consultancy on a mission to diversify and futureproof companies. He has written about marketing through a Millennial and Gen-Z lens for Forbes since 2019. His book “Marketing for Social Change” will be published in October 2024. Kian was formerly Youth Insight Lead at Dentsu. He has been named one of the Top 50 Future Leaders by Financial Times. Kian is also an Advisor to UN Climate Change, an Agenda Contributor to the World Economic Forum and a Trustee for Earthwatch Europe. He is passionate about using the power of creativity for good. Kian is a TEDx speaker, futurist and responsible business advisor. Learn more at www.kianbakhtiari.com