Joe is the founder and CEO of Loca, which helps small businesses find, manage and reward customers. Prior to Loca Joe founded TenantCloud and was the CEO of Rentler. Prior to TenantCloud he was a Principal with Petros Partners and prior to then, the Managing Director of the J4T Venture Fund; a $50 million venture fund focused on Texas early-stage companies. He was also a member of the U.S. Treasury’s SSBCI Venture Capital Steering Committee. Prior to the J4T Venture Fund, he was with Governor Rick Perry and managed $487 million in state authority with a focus on Texas’ early stage and emerging companies. He was also an advisor to the Texas Rural Health & Economic Development Advisory Committee. He is a founding member of the Texas Pace Authority, a non-profit, which aims to bring clean energy to Texas commercial property owners. Joe also has an extensive background in real estate investing and development, which started when he was 14, and now includes investments in Texas, Oregon, Arizona, and Utah. Joseph is a graduate of the University of Oregon with high honors, holds an MBA from Cornell, and is a Kauffman Fellow.