Yevhen Parokhod is a entrepreneur who managed to gain recognition in the competitive car rental market in the United Arab Emirates. After receiving a law degree, he built a career in marketing, in particular in the field of SEO and lead generation for car rental companies. It was this experience that allowed him to see the shortcomings of the market and form a vision of how to make it more transparent, technological and customer-oriented. In 2018, Yevhen founded Renty.ae, an online platform for luxury and premium car rentals. Already in 2020, the company introduced its own reservation management system, which reduced the time for placing an order from hours to minutes. An important innovation was the “no deposit” policy, which for the first time allowed customers to rent a car without hidden fees. This helped the company establish itself as one of the market leaders. Today, Renty.ae is not just a car rental service, but also a full-fledged IT company with over 150 employees and a fleet of over 500 cars of various classes. In addition to cars, the company offers transfers, chauffeur services and yacht charters. A unique feature of the platform is its technological infrastructure: it integrates CRM, IRP and financial systems, and also uses data on demand and tourist flows to improve the service. Yevhen Parokhod builds his business on transparency, customer focus and constant innovation. He actively invests in automation and product development, which allows the company to scale and remain competitive. His vision is aimed at geographical expansion — from Saudi Arabia to the USA — and further strengthening Renty's position as a leading platform in the mobility industry.