Jon's story is one of resilience, determination, and the pursuit of a dream that took him from a humble beginning to a thriving business. Jon's journey began with humble roots. Growing up in a small town and facing financial hardships, he learned the value of hard work and persistence at a young age. From trading baseball cards to working at Burger King and Walmart, Jon's early experiences shaped his work ethic and his passion for business. His path took a unique turn when he joined the U.S. Air Force, an experience that coincided with the life-changing events of September 11. After a successful 10-year career in the Air Force, Jon ventured into entrepreneurship, launching a keto healthy fats food business on Amazon. His brand quickly gained traction, raising $10,000 on Kickstarter and scaling to a six-figure business. However, Jon's entrepreneurial journey was not without challenges. He learned that not every venture is a home run and emphasized the importance of knowing the game you're playing. He also stressed the significance of building a strong brand, both on and off Amazon, and the need to be authentic with customers. As a successful entrepreneur, Jon now operates an agency helping brand owners and sellers navigate the complex world of e-commerce. In this podcast, he shares his insights, experiences, and valuable advice for aspiring entrepreneurs looking to build their brands and succeed on platforms like Amazon.