Maha Abouelenein is the author of 7 Rules of Self-Reliance, a personal branding expert, and CEO and founder of the global communications consulting firm Digital & Savvy. For more than three decades, Maha has shaped strategic communications, public policy, and personal branding strategies for global corporations, high-growth startups, sports organizations, governments, and high-networth individuals. She led communications for tech giants in the Middle East, including Google and Netflix, and helped PR giant Weber Shandwick expand in the region. She also has worked with the Olympics, NASCAR, and the NFL. Raised and educated in the United States to Egyptian parents, Maha serves as a bridge between cultures, supporting companies and executives as they navigate business opportunities in the UAE, Saudi Arabia, and Egypt. She sits on the Global Board of Directors for the Associated Press, and has been honored by Forbes and PR News. Maha also hosts the business podcast Savvy Talk.