Guy Murrel is co-founder and principal of Catapult, a strategic narrative communications agency. He is the author of "A Practical Guide to Strategic Narrative Marketing," and works to help companies define and own market categories as a business strategy. Murrel has more than 30 years of PR and marketing experience, specializing in B2B technology. To learn more about his book, please visit:https://www.amazon.com/Practical-Guide-Strategic-Narrative-Marketing/dp/1478777575