Lisa Peyton is a leading AI strategist, educator, and communications expert known for pioneering the integration of artificial intelligence into marketing and communications. Based in Eugene, Oregon, she serves as an AI and Strategic Communications Instructor at the University of Oregon's School of Journalism and Communications, where she developed and teaches the school's first AI fundamentals course for communications students, providing them with essential knowledge and skills for the AI-driven workplace. As the author of "Embracing the Future: Generative AI's Transformation of Strategic Communications Education and Practice," a groundbreaking industry report created through a special Dean's fund project, Peyton is at the forefront of examining how AI is revolutionizing both professional practice and educational approaches in communications. Her innovative work extends beyond research to implementation, including piloting the creation of custom AI models to help administrators build competitive and engaging curriculum. Her extensive consulting work includes implementing AI-driven strategies for major brands like Intel and Microsoft, highlighted by projects such as the "Art of AI Experience"—a hybrid virtual and in-person AI art exhibit that engaged thousands of Microsoft Ignite attendees. Peyton regularly contributes to MarTech.org on AI for communications topics and shares her expertise through speaking engagements at events like PRSA’s Icon, Cannes Lions, MarketingProfs professional webinar series and Augmented World Expo. Areas of Expertise: • AI for Marketing & Communications • Generative AI for Content Marketing & Visual Content • Enterprise AI Strategy & Implementation • AI Content Development & Prompt Engineering • AI for Learning and Development • Private GPT Development & LLM Model Training • AI Video Production & Generative Media • AR/VR/XR Brand Storytelling • B2B Communication Strategies