A serial entrepreneur for the past three decades, Rob Lancit currently serves as the vice-president of franchise development for Stratus Building Solutions - the franchising industry’s top-ranked commercial cleaning franchise. He’s been a consultant, broker, franchisor, franchisee, area developer, conference events manager, and creator of Franchise Expo and BeTheBoss.com - two of the largest and most-respected franchise directories. An expert-level consultant on Master Franchise rights, Rob has extensive experience in helping brands proliferate, scale, and achieve record-breaking growth - on both a national and global level. He’s thrilled to share his unique perspectives, insights, and commentary on the relevant topics of franchising, how brands and businesses achieve scalable growth, and his personal experiences working in wide range of entrepreneurial pursuits.