Before Keen, Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. As a P&L owner, he was responsible for the impact of large marketing budgets but had little insight on performance from traditional marketing mix solutions. He craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value, and help inform ongoing decisions as new information became available. So he co-founded Keen to create it. By making smarter use of data, Keen helps brand leaders guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability, and long-term value creation.