Since 2002, Renae Gregoire has been helping B2B companies and thought leaders get their big, bold ideas out into the world, influencing and selling for them. Across hundreds of clients, she's executed thousands of content projects, always advocating for readers and championing exceptional content experiences. She's been writing for Forbes since June 2023.A strategist and writer for print and digital channels, she creates content from the top to the bottom of the funnel. A strong editor, she coaches junior writers and acts as first reader, shaping the experience for readers to follow. For senior executives and consultants who use the weight of words to win opportunities, she acts as a trusted advisor and truth-teller, speaking up and offering guidance on matters of messaging and content. She loathes writing in third person.