Esat Dedezade is a freelance tech and lifestyle journalist with 14 years' experience. He's covered consumer tech (including major launches from the likes of Samsung, Google, and Apple), in addition to AI-focused corporate storytelling during his previous role as editor of Microsoft News Centre Europe. A former deputy features editor and now a freelance journalist, he's written news, reviews, and features for Wired, GQ, Stuff, T3, Metro, TechRadar, What Hi-Fi?, Trusted Reviews, Expert Reviews, and more, in addition to both consumer and corporate copywriting, while also attending and covering major trade shows like CES, MWC, and IFA. Dedezade graduated with a degree in biomedical science, followed by a masters in business information systems. Follow Dedezade on Forbes for continued coverage of Big Tech, including the latest trends, and how they'll affect consumers.