Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides services to startup founders and small business owners. He has a 40-year track record of demonstrated results as an executive in general management, computer software development, product management and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service and outsourcing both onshore and offshore. In addition, He has published three books for entrepreneurs, mentored aspiring entrepreneurs at ASU and Embry-Riddle Universities in Arizona, and currently serves on the Advisory Council at the Forbes School of Business & Technology MBA Program at Ashford University.