East Asians speak of other East Asians they consider too Occidentalised as “bananas” – yellow outside, white inside. I may be the opposite. Though European (French) I have spent much of my long life living, visiting, studying, reading about, making friends, teaching on and in Asia: in East Asia since the early 60s (Japan, Korea, Taiwan and the ASEAN countries), China since the early 1980s, also South Asia (I first visited Bangladesh when it was still East Pakistan and have returned frequently since, as well as frequently and regularly to India and occasionally Pakistan), and more recently West Asia (Iran, Jordan, Palestine and the GCC). Emeritus Professor at IMD, Lausanne (Switzerland), I founded The Evian Group in 1995, and am currently Visiting Professor at Hong Kong University and at NIIT University in Neemrana, Rajasthan (India).