I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management. Starting with my first book, “Why People Buy Things They Don’t Need,” I’ve written eight others, including “Putting the Luxe Back in Luxury,” and my latest "Meet the HENRYs: The Millennials that Matter Most for Luxury Brands" and “Shops that POP! 7 Steps to Extraordinary Retail Success.” I am a member of The Home Trust International’s Leaders in Luxury Design and Jim Blasingame: The Small Business Advocate’s Brain Trust. In addition to Forbes.com, I contribute to “The Robin Report,” and appeared on CNBC’s “Costco Craze.” I hold a Master of Library Science degree from the University of Maryland and B.A. in English Literature from Pennsylvania State University.