I am the founder and CEO of Umbel, a data rights management company headquartered in Austin, TX. I am also a veteran of 8 tech start-ups and the former CTO of The Texas Tribune, where the potential uses of, yet lack of ability to ethically collect, user data first reared its head. Since 2010, I've been working closely with clients ranging from publishers to sports teams to collect non-anonymized customer data at scale and with user permission. For Umbel, it's about data collection and use transparency, security and actionability. Big data should never undermine personal agency for brands or their customers. We're making sure it doesn't.