My work focuses on Brand Protection and Qualitative Audits for Michelin-star Restaurants. I believe in Consistency, Competitiveness and Relevancy to strengthen industries and leaders. I work exclusively with innovators and entrepreneurs to build brand awareness and visibility in the hospitality / F&B sector. I unearth new Michelin-stars, 'disruptors' in F&B and produce curated content with excellent storytelling for leading luxury hotels and high-end culinary artisans. I contribute to high-profile, high-traffic publications reaching more than 22 million foodies business leaders / entrepreneurs. I am also the author of 5-bestselling books. I am a Physical Chemist.