CONTRIBUTOR

Brian Sutter

I connect the dots for SMBs between SEO, content marketing & growth

I’m the Director of Marketing for Wasp Barcode Technologies, a software company that provides solutions to small businesses that increase profit and efficiency. I have been utilizing SEO and online marketing since 2006 to drive growth and reach new customers. I’m passionate about educating and helping other small businesses grow their organizations with online marketing and great content. My articles are drawn from my own experiences, both successes and failures to develop my own set of best practices. I try to use a straight-forward, down-to-earth, approach that provides simple marketing lessons that everyone can utilize and that can make a significant impact on your business. Besides Forbes, I am a contributing author for the Washington Post, Fast Company, Huffington Post, and Entrepreneur. I love connecting with small business owners as well as like-minded individuals. I can be found at @SmallBizBrian, Google+, and LinkedIn.

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    コンテンツマーケティングを採用したいと考える企業は、何から始めればよいだろうか?まずは、「目標」、「コンバージョンの定義」、「主な顧客層」などを明確にし、その上で計画を立てることだ。有効なコンテンツマーケティング戦略を立てるための魔法はない。何らかの行動を習慣にするのと同じことだ。どんな習慣でもそう ...