I am a research analyst specializing in Asia retail strategy, innovations and consumer behaviors. Holding a decade of experience across the wider retail industry from luxury fashion to supermarkets, my analysis and insights are often shared at industry events and featured regularly in local and international media. I also conduct research studies on generational consumer behaviors and digital transformation initiatives of APAC retailers. From my travels, I share global retail innovations, covering smart stores in Shanghai to flagships in New York through my ‘Tiffany’s Retail Patrol’ video series.