I’m particularity interested in the socio-cultural effects social media and smartphones have on our behaviour and the resulting effects on wellbeing and mental health. In 2017 I founded Fika Community, an emotional wellness business using AI and machine learning to reconnect people and build better emotional health. I’m constantly involved in research and academic studies to understand how digital services affect mental health. For the last decade I’ve used data and research to create products and services that encourage people to socialise around their passions, having 2 apps featured in the Apple store and winning multiple industry awards for my products. Before this I grew an advertising agency around the rise of social media, winning multiple industry accolades and I’ve written and spoken extensively on the subject. I’m fascinated by and write about positive psychology and the potential data, AI and innovation can have on the future of global mental health.