I am the behavioral scientist specializing in influence and decision making, and yes, I’m somehow analyzing you right now. I am fascinated by what makes people tick, and how we can use this knowledge to improve our personal and professional lives. I work with C Lab out of Kellogg School of Management where we get run experiments asking challenging andfascinatingg questions. My research lead to the creation of The Influencers, a private dining experience and community of the most important leaders and tastemakers across industry. When I’m not doing research, speaking, or convincing people to cook me dinner, I travel the world learning about adventure, which is why I wrote the book "The 2 AM Principle: Discover The Science of Adventure." (Yes, I was the guy who was crushed and almost killed by a bull in Pamplona, Spain.)